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Understanding Consumers in Their Own Words for Deeper Market Research Insights
In the dynamic landscape of international market research, gaining meaningful insights from diverse consumer segments is paramount. To truly understand consumers and their behaviors, it is essential to go beyond quantitative data and delve into the realm of qualitative research. One powerful tool in this quest is coding verbatims, as it allows researchers to grasp the nuances and intricacies of consumer opinions and experiences in their own words.